grew out of a conversation between two people attending an ASCA World Clinic. One is a swim coach and long time swimmer, and the other a highly regarded expert on swimming databases.

The two came up with the idea of creating a web site with an online searchable database that can be used to the benefit of all...coaches and athletes. Searching the Internet for "swim workouts" now provides results with at least 65 pages of links to web sites mentioning swim workouts. Is that time consuming and frustrating, or what?

The iSwimCoach concept is to streamline the search process by gathering workouts from many coaches, and placing them all into one web site..

A unique feature of is that the people who download workouts will pay a very nominal fee per file on the same principle as iTunes, while the coach who contributed that workout file will benefit by receiving a commission for his or her work product.

Another key feature of is the standarization of Workouts into categories so it's easy to determine if the Workout is appropriate for your needs - for example, "by Group" (age group, Masters, college, etc.), "Physiotype" (sprinters, distance, etc.), "Stroke", and "Season" (early, mid, late, taper, etc.).